A banner is a highly important part of
any website. This will serve as your logo whenever you try to promote
your site elsewhere on the web, it will be what sets the tone of your
site and explains the nature of it to your visitors and it will grace
every single page. It may even be used on t-shirts or posters if you
want to promote your site in other ways. Getting it right then is
crucial, so the question is: do you make it yourself, or do you
outsource the process to an expert?
There is no right answer of course, as
is often the case with these kinds of questions. Rather, it will depend
on the nature of your website, as well as on your own skills and
attitudes. Read on to get a better picture of why you might choose to
design yourself or why you might choose the opposite.
Designing Yourself
Of course designing a banner for your
site has a lot of advantages when you go it alone. For one, this will
serve as a great learning curve. You will be honing your design skills
and this will allow you to save more money and gain more control by
doing more things yourself in future. If you always keep outsourcing the
things that you consider outside of your expertise, then there will
never be a time when they are inside your expertise.
Another benefit of designing the logo
yourself is that it gives you more control over the end product. By
designing on your own, you will be able to make any changes that you see
fit at any point, and you will also be able to implement all your ideas
just the way you want them; eliminates the waiting period for the new
design to show up after you have given someone else your feedback.
Of course designing your own logos also saves you money, and this saving is scalable if you also design other elements of your site.
Outsourcing
On the other hand, there are many
reasons to outsource the process too. While you save money from
designing your own graphics for instance, you will also be wasting time
that could have been spent working on more pressing matters that lie at
the core of your business. Even if that means just updating your site –
this is probably somewhere where your time is better spent.
Another point is that while you have
more control over something you design yourself, that isn’t always
necessarily a good thing. That’s because getting too close to a project
often leaves you unable to see the trees for the forest and allows
emotional bias to sink in. Are you creating a logo that you simply like, or one that a professional knows will do a good job of promoting your business?
Finally, using a professional will
normally result in a higher quality end product. Unless you are yourself
a designer, using a professional who does design for a living will
always mean using someone with more experience and more expertise.
